Update- Coming Soon!!!!!
Hey there! đź‘‹
This case study is currently in the works! But while I put the finishing touches on it, why not get the inside scoop?
**Book a quick call with me to learn more about this project.**
30 Minute Meeting - Dishti Kawatra
https://www.figma.com/proto/8Lp7k0Pw2B7q1tjEPzOKAa/Capra--Explore%2C-Navigate%2C-Conquer?page-id=494%3A382&node-id=935-1895&viewport=-472%2C2920%2C0.21&t=ibks8nmpJ4AgXjea-1&scaling=min-zoom&content-scaling=fixed&starting-point-node-id=935%3A1895
What does the Capra do?
Capra offers a unique solution for hikers, creators, event organizers: a powerful platform for crafting in-depth digital guides that seamlessly integrate with their mobile app.
The problem
The original Capra website struggled to capture user attention. The design doesn’t reflect the brand, there is a lack of clear value proposition and it fails to grab interest in the platform's core offering. The information is fragmented making it difficult to understand Capra's purpose and benefits, hindering user engagement.
I kicked off the project by thorough research of Capra’s offerings, and its competitors along with a deep dive into the world of trails, adventures, and photography in order to understand how to create a vibe that would do justice to the founders’ story and position Capra as a go-to app.